As a healthcare provider, customer care is our highest priority and this drove us to identify DELITE as our core values. The acronym stands for :
Dynamics
Empathy
Life-long Leaning
Integrity
Teamwork
Excellent Customer Service
Dynamics : We will maintain a high level of energy and readiness to meet challenges and changes
Empathy : As NTUC Co-operative, it is important that we have this quality in order to feel the needs of the workers. At the same time, it enhances our customer service and allows better communication between colleagues.
Life-long learning : In the knowledge economy we need to upgrade ourselves continually in order to serve our customers better and to do our jobs more efficiently.
Integrity : Being both Retail and Healthcare business, Integrity is crucial to us. With Integrity comes trust, the Co-operative needs to trust its employees and our customers need to trust us.
Teamwork : As a pharmacy chain, teamwork should extend beyond the branch level. With teamwork between branches, between Head Office and branches we are confident to overcome any obstacles that lie ahead of us.
Excellent Customer Service : We realize that in today’s retail industry, it is no longer the goods that we are retailing but the service. It is not the goods but the service that make one retailer different from another.
As our level of professionalism improves, we hope our customer will be delighted with our service and care.
